Privacy Policy

This policy explains how PureFyul collects, uses, and shares information when you use purefyul.com.

1) Who we are

PureFyul provides nutrition + ingredient clarity features (ingredient analysis, allergen awareness cues, smoothie building).

2) Information we collect

  • Account info (if you create an account): email and authentication data needed to sign you in (passwords are stored as secure hashes, not plain text).
  • Messages you send: feedback/support requests and the content you choose to submit.
  • Usage + device data: basic logs needed to operate, secure, and debug the Service (e.g., page requests, timestamps, error logs, browser type).
  • Cookies / local storage: used for core functionality (sessions), preferences, security, and (if enabled) advertising.

3) How we use information

  • Provide and maintain the Service.
  • Authenticate users, maintain sessions, and protect accounts.
  • Improve reliability and performance (debugging, monitoring, preventing abuse).
  • Respond to support requests and user feedback.
  • If ads are enabled: display ads and measure ad performance.

4) Cookies and advertising (Google AdSense)

If we display ads, we may use Google AdSense and related ad technology partners. Required disclosures:

  • Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this website or other websites.
  • Google’s use of advertising cookies enables Google and its partners to serve ads to users based on their visit to this site and/or other sites on the Internet.
  • You can opt out of personalized advertising via Google’s Ads Settings: https://www.google.com/settings/ads
  • You can opt out of some third-party vendors’ use of cookies for personalized advertising by visiting: https://www.aboutads.info/

5) Consent for EEA/UK/Switzerland users

If we serve ads to users located in the EEA, the UK, or Switzerland, we will request consent where required. Google may require a Google-certified Consent Management Platform (CMP) integrated with the IAB TCF for these regions.

6) Sharing of information

We may share information only in limited cases:

  • Service providers: hosting, database, security, and email providers used to run the Service.
  • Advertising partners (if enabled): Google and ad tech partners may collect data through cookies/tags to provide ads and reporting.
  • Legal / safety: if required by law or to protect users, the public, or the Service.

7) Data retention

We retain information only as long as needed for the purposes described above (operating the Service, maintaining security, complying with legal obligations). Account deletion requests can be handled through support.

8) Security

We use reasonable safeguards to protect information. No method of transmission or storage is 100% secure.

9) Children’s privacy

The Service is not intended for children under 13 to create accounts. We do not knowingly collect personal information from children under 13.

10) Your choices

  • You can manage cookies in your browser settings.
  • You can opt out of personalized ads using the links in Section 4.
  • You can request access, correction, or deletion of account information (subject to legal/security limits).

11) Changes to this policy

We may update this Privacy Policy as the Service evolves. We will update the “Last updated” date above.